Late Ghulam Rasool Kachroo

Ghulam Rasool Kachroo

1959 The famous art dealer Late Ghulam Rasool Kachroo showing his collection to a foreign tourist at his famous shop "Subhana the Worst". There are many anecdotes to it but the legend says that it was a marketing technique to beat his competitor shop with the name "Subhana the Best". He would advertise his shop as "The worst" but tell his customers with confidence that once you leave you will say it's the best.